Zhejiang Oulun Electric Co., Ltd

Add: No.17 Tangmei Road, Yuhang Economic Development Zone, Yuhang District, Hangzhou, Zhejiang, China

Contact us: Lily Shen

Tel: 86-571-89301300

Mobile: 86-15957119041

E-mail: sales14@oulungroup.com

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How To Play And Avoid The Harm Of Magical Humidifier
Feb 21, 2018

According to the analysis, the reasons why Chinese consumers are not well aware of dehumidifiers are mainly in the following aspects:

1. the consciousness of consumption is not enough. The tolerance range of human air humidity is very wide. Generally, only 2~3 months in a year belong to the wet period. Most consumers usually adopt the way of enduring it. In addition, the dehumidification function of the air conditioner also makes it easy for consumers to ignore the necessity of dehumidifier, and only regards it as the home appliance of the icing on the cake.

2. limit of consumption level. The material cost of dehumidifier is similar to that of air conditioner (the cost of a 12 liter dehumidifier is equal to that of a 1HP air conditioner). In addition, because of the small market demand, the production is difficult to form the scale advantage, so the price is similar to that of air conditioner, which is difficult for ordinary people to accept.

3. the publicity is insufficient. At present, home dehumidifiers are in a state of natural selling. Manufacturers usually don't have sales promoters, and the propaganda for dehumidifiers is also very lacking, causing serious information fault between producers and consumers.

The commercial dehumidifier is very different in the field. The commercial dehumidifier is mainly based on the domestic market, and its sales volume accounts for 60% of the total number of domestic sales, and the proportion of sales is over 90%.

At present, the market for commercial machines has not really developed. The sales situation is similar to the home machine, and it is in a relatively passive situation. Many units and places need to use the dehumidifier, but they do not know much about the products and have not put them in the scope of the purchase. There are very few procurement bidding projects for dehumidifiers. Customers need businesses to dig for them. They need "curve" marketing, or even dehumidifiers are allocated to users as supporting products.